New!! Ziaja atopic dermatitis products: Press Release
16:02:00
INTRODUCING ziajamed
atopic dermatitis products
- treat and relieve the
symptoms of atopic dermatitis and reduce flare-ups -
TWEET IT! #ziajamed #ADrelief
#eczema #itchaid #itchease #itchfree
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Introducing NEW ziajamed
atopic dermatitis, a range
of products for the dermatological treatment of atopic dermatitis
(AD). AD is the most common type of eczema, a disorder of the skin
which tends to run in families and can be set off by stress, sweating,
allergens and often linked to asthma and hay fever.
AD affects
people of all ages but is most commonly seen in early childhood. 1*In
Ireland, it is estimated that possibly one in five children under the age of
six and one in twelve adults have eczema. Typical symptoms of AD include
dry, cracked and inflamed skin along with itching and redness on elbows, knees,
hands and face. AD
can’t be cured but can be managed and treated with a diligent moisturising
routine (emollient therapy) that keeps skin hydrated to maintain a healthy skin
barrier.
ziajamed
atopic dermatitis is
a new range of dermo cosmetic products that care and treat the symptoms of AD
quickly and effectively to reduce the number of flare ups. The products
are recommended for babies (3 months and older), children and adults with various
stages and flare ups of AD and for those suffering with very dry skin
conditions.
ziajamed
atopic dermatitis products
contain a special ceramide complex that imitates the natural composition of the
skin barrier to effectively hydrate skin and rebuild the natural skin
barrier. AD prone skin has been shown not to produce as many
ceramides (naturally occurring lipids essential to healthy skin barrier
function) as healthy skin and is therefore less able to retain moisture due to
a weakened skin barrier.
The benefits of ziajamed
atopic dermatitis treatment include:
v treats the symptoms of AD quickly and effectively
to reduce the number of flare ups;
v intensely moisturises, softens and reduces
roughness of skin;
v reduces excessive itching, burning and redness;
v regenerates the natural hydrolipidic barrier of the
skin;
v builds up the skin’s natural bacterial flora to
improve skin’s own defence against irritants;
v contains only the essential active ingredients in a
neutral base formula;
v all products are pH balanced, hypoallergenic,
odourless and dermatologically tested;
ACTIVE INGREDIENTS: ceramide
complex (ceramides 1, 3, 6II, phytosphingosine and cholesterol), a
skin-identical lipid composition which restores the protective barrier function
of the skin and delivers enhanced moisturisation to restores a healthy skin
barrier. Other key ingredients include allantoin and vitamin
E to soothe irritations and redness, corn syrup to
effectively reduce itchiness, urea, a fast acting and highly
effective hydrating ingredient and fatty acid triglycerides which are
lubricating and softening moisturisers.
All products are *dermatologically
and allergologically tested to ensure they relieve the symptoms of itching and
inflammation, restore hydration and regenerate the natural skin barrier.
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ziajamed atopic
dermatitis lubricating body lotion (400ml)
rrp€8.49
Intensely hydrates the skin and
prevents moisture loss. Formulated with a special ceramide complex clinically
proven to restore the natural hydrolipidic barrier. The gentle formula
instantly soothes skin irritation, reduces burning sensation and redness and
delivers long lasting itch relief. Containing only the necessary
active ingredients in a neutral base, the gentle fragrance-free formula is
great for applying on very young children’s skin as it won't sting sensitive,
chapped and irritated skin.
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ziajamed atopic
dermatitis lubricating bath & shower oil (270ml)
rrp€9.99
Gently cleanses very dry, eczema-prone
skin while protecting against moisture loss and increasing skin
hydration. For everyday mild cleaning of face and body this advanced
lubricating bath oil also reduces itching, redness, roughness and excessive flaking.
Containing only the essential active ingredients in a neutral base, the
cleansing oil is suitable for babies and children and is completely free from
parabens, SLES, mineral oils, soap and colourants.
%2Brrp%C3%A2%E2%80%9A%C2%AC7.99.jpg)
ziajamed atopic
dermatitis soothing moisturising face cream (50ml)
rrp€7.99
Soothes irritated skin, softens dry
skin and relieves excessive itching. Builds up the skin’s natural
bacterial flora to help skin become healthier and less likely to react to
irritants. Formulated with essential ceramides to infuse lasting moisture
stimulating regeneration of the natural hydrolipidic barrier. Contains only the
essential components of the formula. Fragrance and parabens free.
NOTES TO EDITOR:
*source: Irish skin
foundation
*Dermatologically and clinically tested
at the Allergology Laboratory at the Clinic of Dermatology, Venereology and
Allergology in Poland.
ABOUT ZIAJA MED: A
specialised line of dermo cosmetics that extends the ziaja brand into a
dedicated dermatological skincare offering tailored to the needs of specific
skin disorders including atopic dermatitis, acne, allergic and hyper sensitive
skin, premature skin ageing, pigmentation and rosacea. All ZIAJA MED products
contain the synergistic combination of active ingredients selected because of
their high efficacy and good tolerance by the skin. All ZIAJA MEDproducts
are subjected to rigorous laboratory testing that ensure their safety and
effectiveness. All ZIAJA MED products
are hypoallergenic, odourless and dermatologically tested under the supervision
of specialists. All ZIAJA MED products
provide long term preventive activity.
WHERE TO FIND IT: INDEPENDENT PHARMACIES NATIONWIDE –
shop online at www.originalbeauty.ie. Call 01 4440451
to find your nearest stockist.
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