Cleanse Off Mitt... All you wanted to know :)
11:35:00Hey Ladies,
Here is the press release for the new Cleanse Off Mitt. This contains all the info you will need before the launch in Jan 2014. There have been a number of great reviews from Bloggers all over Ireland so far, I can't wait to get mine!!
We are a new Skincare company
with an exciting new product due to launch this coming January 2014 in
Pharmacies and Salons across Ireland, with much interest from the UK
market already. We have in the past week
been approached by consumer and trade magazines, had potential customers
enquire via social media regarding the whereabouts for online sales, companies
ask about possible distributorship etc, confirmed Pharmacy distributors ,
confirmed an online UK retailer, all in the space of a few days! Twitter and
Facebook are hopping with interest! The one conclusion we can certainly draw is
that there is colossal interest in our product, so let me tell you a little bit
about it.
Very simply we
have a mitt designed to remove all traces of makeup with JUST the mitt
itself, i.e. NO cleanser
is needed! Just add water to the mitt and remove all makeup/ pollution
etc. from the face. Easy peasy! Quick
and affordable! Reusable!
It's designed to
target those with a fast lifestyle, which indeed we all tend to lead. Ideal
replacement for those with a dependency on
wipes, harsh products, scrubs, soaps etc as they often sensitise the
skin, dehydrate it while alter the natural acid mantle/ protective layer of our
skin. We believe that people forget their skin
is an organ and should be respected accordingly.
We are skincare
nerds here at Cleanse off Mitt headquarters, education is our passion, we appreciate that the ideal solution
would still be to use a recommended cleanser for the correct skin type,
unfortunately that is not always the reality.
A. People tend to misdiagnose their own skin
confusing dehydration with dryness for example and also tend to use products that can strip the skin thus
leaving it more vulnerable and more
susceptible than before.
B. People tend to just use wipes, soap or shower
gel on a daily basis which are often more alkaline than the skin which is
acidic, i.e. causing a breeding ground for bacteria whilst disrupting the
natural PH balance of the skin, which means its ‘defenses’ are down. At Cleanse Off Mitt that saddens us as
ultimately the skin is the largest organ but also the barrier that protects
us from the elements! And boy do we experience the elements in Ireland and the
UK!
However if a
client is lucky enough to love his/her cleanser then we say keep using it. Is
this being hypocritical? No. How does Cleanse off Mitt fit in then? Very
simply; use it as a precleanser.
Waste not want
not! So ultimately Cleanse Off Mitt is used first to take the 'days
grime away' while their cleanser is then used on fresh skin to actually
treat the skin. Simple! Tis a win win as people will discover they’ll get
longer from their cleanser so as the Cleanse Off Mitt has the "dirty
job" so to speak!
So either way: be
it with or without the cleanser, Cleanse Off mitt is a must have for every bathroom.
It's reusable,
hygienic, lightweight, chemical free,
hypoallergenic .... The list goes on and on!
How to use:
·
Place your hand
into mitt and saturate with water. No cleanser needed. Use as you would a
facecloth.
After use:
·
Wash in warm water
with a dollop of antibacterial regular hand soap until makeup remnant’s are washed away
·
Hang with the
inbuilt hook to dry until the next use.
·
Weekly you can
turn it inside out and pop it in the washing machine in a wash under 60℃ temperature.
·
Lifespan tends to
be approximately 3 months
From our endless sampling,
18month trialing on friends families and foes alike, market research, reviews
etc. here are the top USP we have compiled. Chances are you will be wanting
Cleanse off Mitt for 1 or 2 of these Unique Selling points…at least!
ü
No cleanser needed Just
add water to the Cleanse off Mitt
ü
How does it work; The
microfibers are so individually tiny, they are as small as the width of an
individual strand of hair on the head, they hook under the bonds of the makeup
and remove/scoop the makeup gently off the face.
ü
Removes all makeup,
including mascara. Don’t believe me, try me!
ü
If you love your
cleanser use this as a precleanser
ü
Save financially on
Cleansers as Cleanser will then last longer.
ü
The lightweight nature
and shape of the mitt allows you to remove makeup from smaller nooks and
crannies ensuring a thorough cleanse.
ü
Chemical free.
ü
Non irritant. No trauma
ü
No taught/tight/redness
after use as can be associated with certain products.
ü
Ideal for sensitive
reactive skin including Acne, Psoriasis, Rosacea, Eczema etc.
ü
Ideal for Travel, no
need to worry about liquid cleanser restrictions on flights.
ü
Ideal for gym goers,
quick and easy removal of makeup before/after a session.
ü
Ideal for late nights,
too tired to remove makeup with a full cleansing routine.
ü
Ideal for individuals
too lazy to take their makeup off!
ü
People on the go/Mums
ü
Ideal for men as they
too are exposed to the elements daily regardless of makeup or not.
ü
Ideal for Face wipe
users/ baby wipe users as they strip the natural protective layer of the skin.
ü
Reusable, price per unit
for the consumer will work out cheaper than the cheapest of face wipes on offer
ü
Our mitt has a life span
of 3months-6months depending on the amount of use.
ü
Does not support
bacteria if washed with antibacterial soap.
ü
Affordable, quick, easy
to use.
Stay beautiful,
Emma x
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